The holdback, also called the specified percentage, is the share of your receipts the funder collects. Because it is a percentage, the dollar amount rises on busy days and falls on slow ones.
A holdback works as intended only when collection follows your sales. Split funding through your card processor does that automatically. With a fixed daily ACH debit, the funder sets a payment meant to approximate the holdback, and you rely on the reconciliation clause to adjust it when sales drop.
Ask how the holdback was set and what share of your average monthly deposits the payment represents. Try your own numbers in the holdback calculator.